Personal Transformation Coach


Dear friend,

I know that you suffer. I know that you’ve been searching for answers, for meaning, for advice – for anything to alleviate your pain. I also know that instead of bringing you the relief you seek, your search has only made your burden heavier.

I know this because I was there, too. I spent over 20 years and a small fortune on all sorts of self development books, courses and strategies to ease my pain and better myself. Yet no matter what I tried, no matter how great the strategy or practical the instructions were, I just couldn’t seem to make lasting progress.

It wasn’t until I discovered that I had been looking in all the wrong places that I realized I already had the answers I had sought all along. They were inside me all this time – and they’re inside you, too. Whether you believe it or not, you already have everything you need.

You can relax. The search is over.

This is the mission of Devil in a Good Man – to help alleviate your pain by showing you not only how to let go of your burden, but to make you see that the burden was never real to being with. This may sound too good to be true, but the joy, love, wisdom and strength you seek are already inside you. Paradoxically, it is the very act of seeking that has prevented you from seeing them.

All that is keeping you from accessing the power and potential you already have inside you is a handful of innocent misunderstandings that underpin all your bad behavior, lack of results and dysfunctional relationships.

You see, when you live your life as if success leads to happiness, wealth leads to security, and circumstances dictate experience, you are subject to all the insecurities, doubts, and fears that have become so familiar that they seem normal. But the moment you get a glimpse of the inside-out nature of reality, you realize that happiness leads to success, security leads to wealth, and your thoughts create your experience.

What’s amazing about this inside-out realization is that there is nothing that you need to do or practice. You don’t have to meditate, strategize, think positively or try harder – you simply need to wake up from the dream of your misunderstandings. Everything else falls into place on its own accord once you do.

On this site and in my coaching, you will not find any advice, strategies or dogmas to practice and master, because they only lead you further from the outcome that you seek. Blueprints and step-by-step strategies may be great for constructing a shed, but when it comes to self improvement, they’re about as useless as one-size-fits all clothing that actually fit practically no one.

Instead, all that I offer is to show you the truth of how the key principles behind life and our experience work. Once you learn to see without the distortion of your personal thinking and see things as they really are, you will automatically know what to do.

And that’s ultimately what matters most – that you find your own answers and your own path. After all, you are the foremost expert in your own life and no coach or expert – no matter how qualified – can possibly know what is right for you better than you.

When you follow the advice of others, you risk losing your own unique way because you are outsourcing your wisdom to others. Their way may have worked for them, but it may not be your way, and finding your own way is the only lasting path to a good life.

If you’d like to get a better grasp of the misunderstandings that are holding you back and learn about the inside-out nature of experience, you can subscribe to the “Living From the Inside Out” newsletter below to get exclusive posts and resources on this topic that I originally wrote to remind myself of what is truly important.


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